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Paul Moore
Founder, Wellings Capital · Commercial Real Estate Investor & Author
Paul Moore is the founder of Wellings Capital and a seasoned commercial real estate investor with more than 100 completed investments and exits.
Session Details
Tuesday, April 28 | 9:30 – 11:00 AM
The Boring Investor: Grow Your Real Estate Wealth by Applying Lessons from the World’s Greatest Investors
A lot of real estate investors spent the last decade chasing what looked exciting, especially in multifamily. It worked…until it didn’t. Many are now dealing with the fallout: paused distributions, capital calls, dilution, distressed assets, and deals that were pitched as “set it and forget it” but demand constant attention and stress.
In markets like this, the goal shifts. Investors aren’t looking for the next big thing. They’re looking for strategies that hold up. Because most real estate wealth is created quietly: with discipline, repeatable underwriting, risk controls, and long-term decision-making. The approaches that often feel “boring.”
In this session, three-time real estate author and fund manager Paul Moore applies principles from many of the world’s investing legends to real estate. You’ll walk through practical, cycle-resistant ways to evaluate deals, reduce downside risk, and build a portfolio designed to perform without drama—whether the market is expanding, flat, or correcting.
Attendees will learn:
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How great investors prioritize downside first—and how to translate that into real estate decisions
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A simple framework to spot “shiny” deals versus durable deals
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Cycle-resistant underwriting habits that reduce surprise capital calls and dilution risk
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How to prioritize sustainability, liquidity, and alignment when evaluating operators and sponsors
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How to build a “boring” portfolio strategy that compounds over time
Paul Moore is the Founder of Wellings Capital and a longtime real estate investor and fund manager. After earning an engineering degree and an MBA from The Ohio State University, Paul began his career in Ford Motor Company’s management development program in Detroit. He later co-founded a staffing company, scaled it, and sold it to a publicly traded firm in 1997. In 1999, he began investing in real estate to protect and grow his own wealth.
Over the course of his investing career, Paul has completed more than 100 real estate investments and exits. His experience spans rehabbing and managing rental properties, developing a subdivision, and participating in multiple successful development projects, including work connected to a Hyatt hotel and a multifamily development. In 2011, Paul narrowed his focus to commercial real estate.
Paul was a finalist for Ernst & Young’s Michigan Entrepreneur of the Year in 1996 and 1997. He has contributed to BiggerPockets and Fox Business and is the author of two books: The Perfect Investment: Create Enduring Wealth from the Historic Shift to Multifamily Housing and Storing Up Profits: Capitalize on America’s Obsession with Stuff by Investing in Self-Storage. Paul also co-hosted the wealth-building podcast How to Lose Money and has been a featured guest on 300+ podcasts, including BiggerPockets, The Real Estate Guys, and Entrepreneur on Fire. He lives in Central Virginia with his wife and four children.